While your little one may be a beautiful, seemingly random collision of chromosomes, characteristics and genetics, we believe that they all have one thing in common; the need to be loved and deserve the best we can offer.
This philosophy drives our product innovation, resulting in not only iconic design but in a range that simply works as they are meant to, offering you A Little Help every step of this wonderful unpredictable journey.
Raising your perfect little one will be imperfect. The advice everyone else remembers you will forget. Nothing can prepare you for the love you’ll feel. You’re more prepared than you think for the challenges. It’s not easy, and it’s not difficult. It’s yours. To interpret. To reinvent. To make up. And when it’s just you and your little one. All you really need is a little help.
parent since 1967!
Whether we’re speaking about our products or parents we are straight-forward. Our products are designed for probabilities others might not consider. Our products are created and designed authentically in the Netherlands for the world’s moms and dads. We celebrate our heritage but are always looking forwards. We don’t sugarcoat the challenges of parenthood, we celebrate them.